Every sixth post you see in your Facebook News Feed is a paid ad, and everything in between is your family, friends and organic content based on your interests. So, it’s harder than ever before to cut through to any audience on Facebook. Brands literally have seconds to capture users’ attention on Facebook. Facebook has recently bolstered its efforts in growing Messenger and Instagram this year. The past six months we’ve seen the rise of new messenger ad placements, DIY bots,